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If you’ve had any interaction with the Scottish marketing industry, you will almost certainly have heard of Tayburn, one of the leading agencies in Scotland for more than four decades. Our guest in this episode is Richard Simpson, who joined Tayburn 14 years ago, before participating in a management buyout to become co-owner and joint managing director. Several other large agencies have fallen by the wayside over the years, but Tayburn has successfully adapted over and over again to the rapid transformation of the market-place. Originally known for traditional branding and annual reports, the company then moved into the design and build of websites, before repositioning itself as a creative strategic partner. Richard explains his thoughts on marketing and the challenges of running a business in difficult times.
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